Nearly one in three people across the Nordic countries think that electric cars are just for those with deep pockets — and in one country, this view is particularly strong. But opinions are mixed.
The high price of electric cars is causing more people to hesitate when considering a purchase, as highlighted in the text next to this. The cost difference between purchasing a battery-powered car and a gasoline or diesel vehicle can be substantial — often a deciding factor for many drivers.
Even though more affordable models are gradually hitting the market, the debate has heated up over who these cars are really for: your everyday driver or just the wealthy?
The question is dividing people in the Nordic region, according to the Mobility Barometer.
Nearly one in three (31 percent) agree with the statement that “electric cars are only for rich people.” However, this perspective doesn’t go unchallenged. Just over a third (34) disagree with the idea that electric cars are only for the wealthy, while 27 percent remain neutral.
Finland stands out
Looking at individual countries reveals some differences. Electric cars are most strongly viewed as “luxury vehicles” in Finland, where 41 percent share this opinion. Many Swedes agree (37). In both countries, skeptics outnumber those who disagree with the notion that electric cars are just for the rich (25 percent in Finland and 28 percent in Sweden).
Support for electric cars is highest in Norway, where they’ve been on the roads for many years and are considered accessible to almost everyone. Here, fewer than one in five, or (18 percent), believe that electric cars are only for the wealthy, while half of all Norwegians (50) reject that notion. A similar trend is seen in Denmark, where fewer people view electric cars as luxury vehicles; 42 percent disagree, compared to 23 percent who do so.
Every journey begins long before the engine starts. Behind every safe mile are replacement parts that need to perform in freezing temperatures, withstand road salt, and endure long summer road trips. To give car owners more affordable options — without compromising on quality — MEKO is strengthening its investment in its own brands.
For decades, MEKO has built its position around the car through repair, maintenance, and service. With CarPeople, the Group is now strengthening its offering for car dealers – a customer segment with significant and recurring demand for MEKO’s products and services.
Every day, millions of company-owned vehicles travel Europe’s roads. They deliver packages, transport people, maintain properties, and keep businesses running. But when a vehicle is out of service, the impact extends far beyond the vehicle itself—it can disrupt operations, costing businesses both time and money.