MEKO is certain that an effective sustainability agenda is a prerequisite to deliver strong financial results, attract and retain employees, and stay relevant. Its commitment spans from increasing its social engagement to leading the industry’s sustainable transformation.
Sustainability is integral to MEKO’s strategy and permeates its entire business. This is, on one hand, linked to making a positive impact on society by devising solutions to global challenges. On the other, increasing sustainability demands from stakeholders and more strict legislation mean that MEKO considers this as the only way forward, said Louise Wohrne, Head of Sustainability.
As the market leader, the company sees this as both a great responsibility and opportunity to inspire, spur innovation, and lead the industry’s sustainable transformation.
It’s about providing our customers with a high-quality service to make their vehicles go further and for a few more years. Then there’s the electrification of society, which isn’t just aligning with our strategy to be a complete partner for EV customers but also with our commitment to enable this transformation, said Louise Wohrne.
She added: “The need for mobility has always been significant and will remain so in the future. What is changing is the means of transportation. Our broad expertise, network and scale give us valuable tools to make a change, both within our group and in society at large. As the market leader in Northern Europe, we feel obliged to act, inspire and push our industry peers.”
To deliver on this commitment, MEKO has adopted several sustainability targets. On top of being a signatory of the UN Global Compact’s principles, the company uses the UN's Sustainable Development Goals as a framework for its own sustainability agenda.
Joakim Wickholm has built his career on extensive experience in corporate groups and a passion for using IT as a driving force for business development. He thrives in change-driven environments and with colleagues from all parts of the world. ”We aim high, move fast, and continuously evolve—there’s never a dull moment”, he says.
With a strong focus on commercial vehicle workshops – MEKO’s most important customer group today – the company is now launching a dedicated division to accelerate growth in a market full of potential. MEKO is taking a major step into the commercial vehicle sector with the launch of a powerful new division. The initiative is led by Nils Hollmann, who brings over 15 years of industry experience.“We’re now increasing our pace in a fragmented market, but one that is also full of opportunity – both for MEKO and everyone who owns, operates, repairs or maintain commercial vehicles,” says Hollmann.
Tires are one of the most critical factors for safety, comfort, and performance in a vehicle. With the right tires, car owners can both improve driving comfort and enhance road safety. Tires are also a strategically important product with significant growth opportunities and potential for upselling. This is why MEKO invests heavily in tires, including a multi-year agreement with Goodyear, one of the world's largest and most renowned tire manufacturers.