As the tradition goes, MEKO recognises excellence within the organisation at its annual Awards ceremony. For 2023, BilXtra, Mekonomen Company, and Sørensen og Balchen were awarded for impressive strides and notable achievements. “MEKO is proud of its resilience even in tougher times and is keen to celebrate this,” said Anders Oxelström, Director of Communications.
Before Christmas, MEKO arranged its annual management conference in the outskirts of Stockholm, gathering people from across its branches in Northern Europe. As many times before, a particular emphasis was put on the prestigious awards ceremony, celebrating operational, organizational, and commercial excellence within the group.
This year, there were stand-out nominees in each category. In the end, however, Carl-Johan Åström, CEO of Mekonomen Company Sweden; Geir Hoff, CEO/Country Manager of Mekonomen Norway; and Morten Birkeland, CEO of Sørensen og Balchen, were called up to the stage to pick up the awards.
“For several years, their unwavering commitment to consistent execution on strategic goals has not only fostered substantial growth but has also significantly contributed to the enhanced profitability of our organization.
They exemplify excellence in driving initiatives that align seamlessly with our overarching strategy. Building on last year’s impressive results, they’re in the process of delivering further revenue growth and a solid margin that significantly contributes to the overall business area’s EBIT-margin for 2023.
Please join me in congratulating BilXtra within Mekonomen Company.”
“Their exemplary execution of a well-crafted plan, challenging the existing structure, hasn’t only led to enhanced profitability but has also set a new standard for strategic transformation. The team has demonstrated exceptional leadership in navigating change, fostering a resilient culture, and successfully steering the organization towards a more profitable future. They’re ready to hit a homerun in the next big leap.
Without further ado, let's applaud and recognize Mekonomen Company Norway.”
“Their bold decision to shift focus to new customer groups during challenging times has showcased remarkable courage. This pivotal shift has also been instrumental in reclaiming revenue growth and ensuring sustained profitability. This street-smart team has skilfully navigated this transition, demonstrating strategic wisdom and resilience in the face of change. Their commitment to adaptation and success makes them a standout candidate.”
In the spotlight today, we honor Sørensen og Balchen.”
When millions of vehicle owners schedule tire changes each year, it’s rarely just about the tires. For repair shops, it’s one of the most valuable opportunities to connect with customers, build long-term relationships, and create new business opportunities. That’s why tires are much more than a seasonal product for MEKO — they are a strategic growth area with significant long-term potential.
Mobility depends on vehicles staying on the road and getting from point A to point B. Whether it’s a family car, a commercial vehicle, or an entire corporate fleet, repair shops need access to the right parts at the right time. Behind that availability is MEKO’s logistics network — one of the most advanced automotive aftermarket supply chains in the Nordic region.
Europe’s vehicle fleet is aging, while car owners are becoming increasingly price-conscious. For workshops, this creates a new reality: more customers need service and repairs, but at a cost that aligns with the vehicle’s value. With Every Part Matters, MEKO introduces a brand designed to meet this shift — offering spare parts that combine reliable quality with a price point more car owners can accept.