Following the release of the Mobility Barometer 2023, Pehr Oscarson, President and CEO of MEKO, was interviewed in Dagens Industri about some of the most notable trends and conclusions from the report.
In May, MEKO published the second edition of the Mobility Barometer. More than 4,000 people across Sweden, Norway, Denmark, and Finland responded to questions about their transportation habits, making it the most comprehensive survey of its kind in the Nordics.
Following the release of the Mobility Barometer 2023, Pehr Oscarson was interviewed in Dagens Industri (DI), the leading financial broadsheet in Sweden.
"For leisure and personal reasons, driving has decreased, but for work, it has increased. There's less driving on weekends and more on weekdays. The simple explanation is the economic climate – high prices and tighter household budgets," said Pehr.
The DI article references the Mobility Barometer, outlining the factors that dictate people’s transportation choices. Accessibility, comfort, and cost were the primary determinants in Sweden, Denmark, and Norway. In contrast, Finland prioritised speed above everything else.
The survey, also, reaffirms established preconceptions of the Nordic countries. (1) the bicycle is the most popular mode of transportation in Denmark, (2) Norwegians are more positive towards EVs than their neighbours, and (3) Finland is considerably more skeptical of EVs.
The article delves into the digital transformation of the industry and the growing prevalence of software and subscription services offered by manufacturers.
It’s rooted in the belief that people will have to pay less for the car and then more for the services and applications that they use. But I don’t think that will work, said Pehr Oscarson.
Europe’s vehicle fleet is aging, while car owners are becoming increasingly price-conscious. For workshops, this creates a new reality: more customers need service and repairs, but at a cost that aligns with the vehicle’s value. With Every Part Matters, MEKO introduces a brand designed to meet this shift — offering spare parts that combine reliable quality with a price point more car owners can accept.
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Henrik Pettersson leads MEKO’s private label initiative Exclusive Brands with energy and precision. Since 2019, he has built clarity and structure in the assortment and pricing strategy, launched new product lines, and established premium offerings across multiple markets. His day-to-day work spans strategic leadership at headquarters and hands-on support in the business areas — always focused on delivering results together with colleagues.