Mobility Barometer
Despite the initial enthusiasm, the electric car rally is slowing down, and it seems people still harbor significant distrust towards artificial intelligence when it comes to assigning driving responsibilities, according to the most recent edition of the Mobility Barometer.
Curious about whether Swedes prefer cycling over driving, or what influences a Norwegian’s choice to use public transport? Should alcohol locks be made mandatory?
The Mobility Barometer is the definitive source for understanding transportation trends and preferences across the Nordics. The most recent edition of the report, now in its third year and the largest of its kind in the Nordics, offers a clear, comprehensive picture of how people in Sweden, Norway, Denmark, and Finland choose to get from point A to point B. Not only do we uncover the current trends, but we also investigate the motivations behind these choices and the aspirations for what future mobility might look like in this region.
This detailed survey of 4,000+ respondents from the Nordics provides valuable insights into these questions and reveals both day-to-day habits and longer-term wishes regarding personal transportation. This year's report provides valuable comparisons and trends over the past three years, giving deeper insights into evolving mobility patterns.
Key takeaways and trends from the 2024 report: Unveiling the future of mobility in the Nordics
Electric cars are often considered essential for the green transition, yet one in three people in the Nordics disagree. Support for electric vehicles has clearly decrease as more people are deterred by steep prices.
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Nearly one in three people across the Nordic countries think that electric cars are just for those with deep pockets — and in one country, this view is particularly strong.
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Society’s push for greater sustainability is also impacting drivers and the aftermarket. A vast majority in the Nordics support reusing spare parts and maximizing the lifespan of cars through maintenance and repair.
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For the aftermarket, the shift towards a more sustainable car fleet has sparked growing interest in remanufactured spare parts. In line with MEKO’s commitment to circularity, our Head of Sustainability emphasizes the importance of raising awareness to drive behavioral change.
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Would you trust a computer to be in charge of your car? You’re not alone. Eight out of ten people hold negative views on relinquishing driving responsibilities to AI.
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The past year has been tough for many, with rising prices and tighter budgets — but that hasn’t stopped us from driving just as often as before. The car remains, by a wide margin, our favorite mode of transportation.
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Some may argue that strict regulations undermine the freedom of driving, but the reality is that people support enhanced road safety.
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Few issues stir emotions as strongly as drunk driving. To prevent alcohol-related accidents, a clear majority in three out of four Nordic countries believes that alcohol locks should be mandatory in cars.
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The best way to be an environmentally friendly car owner is to keep and maintain your car for as long as possible. This is the most common opinion among the general public. Some, however, disagree and believe we should be taking more action to push for a faster transition.
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The automotive industry is undergoing a transformation, with a wave of new car brands, innovations, and business models. But are we willing to embrace these changes?
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Going electric can be an attractive option when it is time to buy or lease a new car. There are pitfalls that one can easily fall into, however. Magnus Sikström, expert on EVs within MEKO, knows how to avoid them.
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A large majority of people in the Nordic countries agree that it must be easy to repair and maintain electric cars. This sentiment is especially strong among Swedes.
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What can we say about the next ten years for mobility? Interestingly, confidence in the future of cars is at its highest since the Mobility Barometer was launched.
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There is no doubt our transport systems need to be more environmentally friendly, and political changes are underway in many countries and at the EU level. However, the path forward is also sparking political discussion.
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A comprehensive and unique report that shows what the Nordics really think and feel about mobility. It is the first of its kind in the Nordics as it looks to the habits and attitudes of 4,000+ people. With respondents in Sweden, Norway, Finland and Denmark, the Barometer reveals people’s current habits and what we are longing for in the future. The survey is conducted online with randomly chosen respondents over 18 years old.
The survey is conducted by Demoskop on behalf of MEKO.
More than 1,000 people (18+) are randomly chosen from each of Sweden, Denmark, Finland, and Norway complete the online survey. To correct for potential sampling biases and to account for the differences in population size, the data is weighted on gender, age, and size. Analysis is focused on showing the aggregated results for the people in the Nordics, as well as differences between countries and certain groups.
The survey is based on scientifically proven methods, which also have a known margin of error. The method is a stratified random sample based on a panel. By creating a representative miniature country, we can make a statement about what the country's population thinks. With this method and with a known margin of error, we can calculate the differences between possible measurement errors and a change of opinion.
The Mobility Barometer sets out to explore and explain mobility patterns in the Nordics. The results give an overview on how the people choose to transport themselves, why they choose to do it, the underlying factors that determines their decision, and their wishes about personal transportation.
The results can be used by, for example, educational institutions, political organizations, the automotive industry, and the media. By making the results available and reporting them transparently, those who intend to develop society can retrieve information to fulfill their mission.
With the aim to enable safe and sustainable mobility for all, MEKO is able to leverage the knowledge retrieved from this report to develop and further improve our business.