One in three believe electric cars are “only for the rich”

Nearly one in three people across the Nordic countries think that electric cars are just for those with deep pockets — and in one country, this view is particularly strong. But opinions are mixed.

One in three believe electric cars are “only for the rich”

The high price of electric cars is causing more people to hesitate when considering a purchase, as highlighted in the text next to this. The cost difference between purchasing a battery-powered car and a gasoline or diesel vehicle can be substantial — often a deciding factor for many drivers.

Even though more affordable models are gradually hitting the market, the debate has heated up over who these cars are really for: your everyday driver or just the wealthy?

The question is dividing people in the Nordic region, according to the Mobility Barometer.

Nearly one in three (31 percent) agree with the statement that “electric cars are only for rich people.” However, this perspective doesn’t go unchallenged. Just over a third (34) disagree with the idea that electric cars are only for the wealthy, while 27 percent remain neutral.

Finland stands out
Looking at individual countries reveals some differences. Electric cars are most strongly viewed as “luxury vehicles” in Finland, where 41 percent share this opinion. Many Swedes agree (37). In both countries, skeptics outnumber those who disagree with the notion that electric cars are just for the rich (25 percent in Finland and 28 percent in Sweden).

Support for electric cars is highest in Norway, where they’ve been on the roads for many years and are considered accessible to almost everyone. Here, fewer than one in five, or (18 percent), believe that electric cars are only for the wealthy, while half of all Norwegians (50) reject that notion. A similar trend is seen in Denmark, where fewer people view electric cars as luxury vehicles; 42 percent disagree, compared to 23 percent who do so.

 


Joakim drives business development with IT – and has a passion for change

28 April 2025

Joakim Wickholm has built his career on extensive experience in corporate groups and a passion for using IT as a driving force for business development. He thrives in change-driven environments and with colleagues from all parts of the world. ”We aim high, move fast, and continuously evolve—there’s never a dull moment”, he says. 

MEKO increases investment in commercial vehicles: "A perfect partner"

22 April 2025

With a strong focus on commercial vehicle workshops – MEKO’s most important customer group today – the company is now launching a dedicated division to accelerate growth in a market full of potential. MEKO is taking a major step into the commercial vehicle sector with the launch of a powerful new division. The initiative is led by Nils Hollmann, who brings over 15 years of industry experience.“We’re now increasing our pace in a fragmented market, but one that is also full of opportunity – both for MEKO and everyone who owns, operates, repairs or maintain commercial vehicles,” says Hollmann.

Great tires – security, quality, and a good deal

03 April 2025

Tires are one of the most critical factors for safety, comfort, and performance in a vehicle. With the right tires, car owners can both improve driving comfort and enhance road safety. Tires are also a strategically important product with significant growth opportunities and potential for upselling. This is why MEKO invests heavily in tires, including a multi-year agreement with Goodyear, one of the world's largest and most renowned tire manufacturers.

Scroll to top