The need for a future-ready workforce has never been more critical as the automotive industry undergoes rapid transformation. But as the industry leader in northern Europe, MEKO is in the forefront of developing talent, leadership, and culture to meet the new demands.
MEKO has undergone significant growth, demonstrating that its business model and corporate culture are sustainable, even in the face of economic cycles, how cars are used, or cultural differences between countries.
“It makes MEKO an attractive employer by being independent of economic cycles. In addition, operating in eight markets, the group provides great opportunities for employees to develop and grow in various areas, markets, and cultures,” says Margareta Krusell, Head of Talent Management at MEKO.
As the market leader in the Northern European automotive aftermarket, MEKO recognizes the need to adapt to new technologies and evolving market demands, often driving change within the industry itself.
“Sustainability is one area where we lead the way. At MEKO, sustainability is integrated into everything we do, ensuring that our employees are sustainable in both capacity and competence. Contributing to increased workplace satisfaction, a broader talent pool, more innovative solutions through diverse perspectives, and long-term profitability is crucial to the company,” says Margareta Krusell, Head of Talent Management at MEKO.
To attract and retain talent, MEKO prioritizes competitive salaries, regular benefits reviews, and continuous development through training, collaboration sessions, and certifications. These initiatives ensure employees stay aligned with market trends, such as the rise of electric vehicles. Internal and external training in leadership, technical skills, and project management are also offered to foster an inclusive culture where all employees feel valued and respected.
A key initiative for further developing talent within the group is the MEKO Talent Program, designed to build cross-border relationships and deepen insights into MEKO’s business. The program has been well-received by both participants and mentors, and a new edition is set to relaunch in 2025. This edition will feature a strong group of 12 participants from various countries and business areas, equipping them with the skills and knowledge needed to advance their careers within the company.
In 2025, sustainability efforts will intensify, with a focus on both environmental and social aspects. Sharing experiences and fostering collaboration across teams and borders will remain essential to MEKO’s success, enabling the company to leverage these strengths when expanding into new markets and business areas.
“Legislators and societal trends are driving increased circularity and sustainability. MEKO has a clear role to play with its products and services and an important position to maintain. The business model, based on enable mobility and ensuring long-term sustainability, is strengthened by the expertise of its employees. Regardless of the economic climate, the need for mobility remains, and the employees contribute to meeting this need,” says Margareta Krusell.
The approach aligns with significant ongoing projects, such as the construction of new central warehouses in Norway and Denmark, as well as the rollout of a new business system, starting with Poland. Navigating these changes, strong leadership will be essential. Providing clear direction, offering support, and ensuring that employees have the right conditions to succeed are crucial for fostering engaged teams capable of realizing their full potential.
“We are committed to actively measuring and working toward diversity as part of our long-term goals. The broader adoption of the MEKO name across more of our operations will enhance collaboration within the group, particularly as more employees in countries like Sweden and Norway directly engage with MEKO. This strengthens our position as an employer and provides a foundation for further growth,” finish Margareta Krusell, Head of Talent Management at MEKO.
By combining sustainability ambitions, operational excellence, and a commitment to its people, MEKO positions itself to navigate change effectively while building a solid foundation for future success.
Joakim Wickholm has built his career on extensive experience in corporate groups and a passion for using IT as a driving force for business development. He thrives in change-driven environments and with colleagues from all parts of the world. ”We aim high, move fast, and continuously evolve—there’s never a dull moment”, he says.
With a strong focus on commercial vehicle workshops – MEKO’s most important customer group today – the company is now launching a dedicated division to accelerate growth in a market full of potential. MEKO is taking a major step into the commercial vehicle sector with the launch of a powerful new division. The initiative is led by Nils Hollmann, who brings over 15 years of industry experience.“We’re now increasing our pace in a fragmented market, but one that is also full of opportunity – both for MEKO and everyone who owns, operates, repairs or maintain commercial vehicles,” says Hollmann.
Tires are one of the most critical factors for safety, comfort, and performance in a vehicle. With the right tires, car owners can both improve driving comfort and enhance road safety. Tires are also a strategically important product with significant growth opportunities and potential for upselling. This is why MEKO invests heavily in tires, including a multi-year agreement with Goodyear, one of the world's largest and most renowned tire manufacturers.