Mobility Barometer 2025

The car service that’s only slowly gaining ground

It’s often seen as a convenient way to drive, and there are several companies offering it in many places. Still, demand hasn’t quite taken off among the general public – only younger people show a clear interest.

Aimo Share, Hyre, GoMore – some of the names in the Nordic car-sharing market may sound familiar.

Or not.

A closer look at the numbers shows that actual use remains limited. Only 12 percent say they use car-sharing services, and a mere 3 percent do so frequently. These services have been around for years, and while there’s been a slight increase in interest since 2022, a clear majority – nearly eight in ten – say they never use them.

The lowest level of use is in Finland (7 percent), while Norway stands out as the most active (17 percent).

But, as always, there are differences not only between countries but also within them.

One group stands out in particular: those under 35. In this age group, one in four uses car-sharing services.

Availability naturally drives demand. In cities, where the supply is greater, usage is also higher.

So how do people feel about sharing their own car with others?

One in five – 21 percent – say they could imagine doing so. However, that group is still smaller than those who can’t. More than half, 55 percent, say no to the idea. But perhaps that’s exactly where the biggest potential lies.