Getting to the place we love. Sending someone a package. This need – to move ourselves and to send goods across plains and mountains – has always been there. 

Mobility is freedom. It is self-fulfilment, and a foundation for both relationships and prosperity in what we call modern society. It all depends on our ability to use cars, buses, and ships. It’s hard to sustain this society without them – even if we don’t always think about it. 

2025 has been a year when the map began to shift. We are seeing war, unexpected trade barriers, and a daily life where what used to last until the end of the month now may no longer be enough. 
 
In other words, we are facing new boundaries in our lives – most of them obvious. 
 
But there is also the other kind. The effects that aren’t as easy to detect. How we actually move. How we prioritise our journeys. The way we get from A to B. Measuring mobility is about more than tracking habits – it’s about measuring freedom and quality of our lives. 

That is why the Mobility Barometer exists. Now in it’s fourth year, it gives us insights into how people across the Nordics think, feel, and act when it comes to mobility – and how they see the road ahead. 

Perhaps it has never been more urgent in modern times to examine and understand our mobility. How we are affected by global change – and how we imagine the future will unfold, particularly in relation to electric vehicles. 

The future is not predetermined – even if it sometimes feels shaped by well-meaning political decisions, or by companies betting everything on one direction in what they offer. 
The simple truth is that the future is shaped, first and foremost, by the choices we as individuals make – here and now. 

The discussion must begin with the most basic question: 
How do we create the greatest possible freedom to live mobile lives – while also making it easy to choose sustainably? 

We don’t believe there’s only one answer. Sometimes, the best thing for the environment is to scrap an old car and switch to an EV. Other times, the greenest choice is to take care of your used car for as long as possible. That’s why we don’t commit to one single path into the future. We see it as our mission to enable mobility – regardless of political decisions or the technology under the hood. 

In that sense, we are as timeless as the needs that have always existed in what we call the modern world: The ability to go where we want, across plains and mountains, in the way we choose. 

This year’s findings reveal shifting attitudes regardig our mobility – and some surprising signs of what people are really prioritising as the world changes.

Pehr Oscarson, President and CEO of MEKO