Europe’s vehicle fleet is aging, while car owners are becoming increasingly price-conscious. For workshops, this creates a new reality: more customers need service and repairs, but at a cost that aligns with the vehicle’s value. With Every Part Matters, MEKO introduces a brand designed to meet this shift — offering spare parts that combine reliable quality with a price point more car owners can accept.
As vehicle lifespans increase, demand in the aftermarket is shifting. More drivers are choosing to repair and maintain their cars rather than replace them, increasing demand while intensifying competition. For workshops, this creates a growing need for solutions that deliver the right quality and performance at a reasonable cost.
In response to this development, MEKO is launching Every Part Matters. The brand is designed to provide workshops with a cost-effective alternative when a vehicle’s value sets the boundaries for what a repair can reasonably cost. The result is a product range that helps keep more vehicles on the road, without compromising safety or reliability.
In the automotive industry, spare parts are often described across three tiers: good, better, and best. Over time, MEKO has built a strong portfolio of exclusive brands with a clear position in the higher segments. However, a growing share of the market looks different — many car owners want to repair their vehicles but need to do so at a lower cost.
“For customers with lower-value vehicles, it often doesn’t make sense when repair costs approach the value of the car,” says Henry Elfgren Alséus, Product Manager for MEKO’s exclusive brands. “If a workshop can’t offer a cost-effective alternative, the customer risks going elsewhere—and the entire business is lost.”
By complementing its brand portfolio with Every Part Matters, MEKO enables workshops to serve more customers while retaining the business. The ambition is to meet the full spectrum of market needs—giving workshops the ability to offer the right solution for every vehicle, every customer, and every wallet.
Every Part Matters is positioned in the “good” tier as a value-driven quality alternative. It is not about being the cheapest option on the market, but about delivering the right function and reliability at a price more car owners can accept. For many, that balance determines whether a repair happens at all.
“With Every Part Matters, we make reliable automotive parts accessible and affordable—so more people can continue using their vehicles,” says Henry Elfgren Alséus.
The name reflects the essence of the brand: every part plays a vital role in vehicle function, safety, and for the driver behind the wheel.
The spare parts range is being developed progressively into a broad offering, focused on product areas where a cost-effective alternative is both relevant and in demand. Selection is based on careful prioritization of which components are suitable for this positioning.
“Not all components are suitable for low-cost alternatives. In critical areas where risks or downstream costs can be high, different solutions are required. For Every Part Matters, it is essential that the parts can withstand the demands of the Nordic climate—while still offering the right price,” says Henrik Petterson, Director of MEKO’s exclusive brands.
The Nordic climate places high demands on automotive components. Cold temperatures, road salt, and wide temperature fluctuations put significant strain on both vehicles and spare parts. Products are therefore developed and quality-assured according to both industry standards and MEKO’s own requirements, with a focus on year-round performance in Nordic conditions. At MEKO’s Intermeko Europe laboratory in Poland, parts undergo advanced technical testing and quality control to assess durability, quality, and safety, ensuring they meet the requirements of the Northern European market.
“Our strategy is to grow both in breadth and depth—but always where it makes technical and commercial sense,” says Henrik Pettersson. “Ensuring that a vehicle can operate at a reasonable cost is critical. If we can deliver that, we create value for both the car owner and the workshop.”
Owning a car should be simple and worry-free, whether it’s a quick repair or scheduled maintenance. With Mekster, MEKO’s e-commerce platform, car owners get all spare parts, accessories, and tools in one place. The platform offers both well-known brands and affordable alternatives, making it easy to find exactly what’s needed.
Henrik Pettersson leads MEKO’s private label initiative Exclusive Brands with energy and precision. Since 2019, he has built clarity and structure in the assortment and pricing strategy, launched new product lines, and established premium offerings across multiple markets. His day-to-day work spans strategic leadership at headquarters and hands-on support in the business areas — always focused on delivering results together with colleagues.
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