In many industries, digital booking is a given. For instance, can you book a trip with just a few clicks. However, for car owners, booking an appointment with a workshop has often been a complicated and time-consuming process, involving numerous calls and emails to get an appointment and estimate. MEKO aims to change this with its new, smart booking platform that simplifies everyday life for both car owners and workshops.
"We are leading the digital transformation of the automotive aftermarket industry. Our new booking platform is user-friendly and, of course, optimized for various devices such as mobile phones and computers. It helps customers navigate the range of vehicle services and provides both workshop availability and pricing instantly when booking – just like in many other industries. It's a game-changer," says Johanna Ladi, Product Owner for Digital Booking Solutions at MEKO.
MEKO is at the forefront of digital solutions and was the first in the automotive industry to launch its online booking system in 2017. Since then, it has been continuously developed to enhance the user experience and make the booking process even more accessible – both geographically and digitally.
More efficient workshops, smoother service
As the leading player in the independent automotive industry in Northern Europe, MEKO strives to be the most comprehensive partner for both car owners and repair shops. A key part of this is reducing the administrative burden for workshops, allowing them to spend more time actually servicing cars. For car owners, this translates into a smoother experience – faster bookings, more efficient service, and workshops being able to focus on delivering higher quality, resulting in better outcomes and shorter wait times.
"We make sure the workshop can focus on what they do best – taking care of the car. Less administration for them means faster and better service for the car owner," says Johanna.
Seamless digital integration for an easier everyday life
The new digital booking platform will integrate online booking, workshop calendar, catalog, technical support, and other essential workshop systems into a single, streamlined workflow. The platform is being developed in collaboration with workshop owners to create as much value as possible for car owners, with the integration of the different programs occurring gradually. The goal of the booking portal is for repair shops to manage bookings, order parts, handle customer contacts, invoices, and process payments – regardless of whether it’s a private or business customer, and whether the first contact takes place via email, phone, in person, or digitally.
"What many don’t realize is that a service advisor might need to log into over 20 different systems on a typical day. A huge amount of time is spent on administration – time that should instead be spent on customer contact, as well as servicing and repairing cars," explains Johanna.
MEKO continues to drive the development of digital services to meet future needs and create an even better experience for both repair shops and car owners.
"We are the repair shop's best friend and the car owner's peace of mind. Through smart technology and digital solutions, we make sure the car always gets the best possible service," says Johanna Ladi.
